Most accountants serve everyone within ten miles. We serve one profession across the whole country — and that changes everything about the advice.
You wouldn't ask a GP to place an implant. Yet most dentists ask a general accountant to navigate superannuation, annualisation, UDA economics, incorporation trade-offs and practice deals — things a generalist might meet once a decade, if ever.
We made the opposite bet: know one profession completely. Every client conversation, every benchmark, every deal and every HMRC quirk we handle makes us sharper for the next dentist. That compounding knowledge is the product.
We're a certified Xero Gold Partner. Practice and associate books run on Xero as standard — live bank feeds, receipts captured from your phone, Making Tax Digital handled, and numbers we can both see all year round instead of once at year-end. How we run dentists on Xero →
Associates from their first contract onwards, principals of NHS, private and mixed practices, squat founders, and small groups. Clients across England, Wales, Scotland and Northern Ireland — everything works remotely, built around clinical hours, because we know you can't take calls mid-surgery.
One free conversation about your numbers. If we can't beat the advice you're getting now, we'll say so.
One short email a month: deadlines coming up, rule changes that affect dentists, and one number worth checking in your practice. No spam, unsubscribe any time.